Jordan Brand History - Looking For High Quality?

Though the official release of Jordan shoes was in 1985 by the famous designer of Nike James Moore, the fist sightings of these models was on November, 1984. That time was the game between Chicago Bulls and the Philadelphia 76ers, and Michael Jordan was wearing "that devil colors" as he himself called the color scheme of new models where red and black predominated. Nowadays it is even strange for us that only white colored sports shoes existed at that time. Moreover NBA banned to wear Air Jordan shoes during a game, because of their "exotic" color.

Nike has created a new model of the Air Jordan shoes every year and nowadays we may choose among the 22 samples of designers' thought. Though some people ensure us that the Air Jordan shoes 23 will be the last model of this brand. But in my opinion, it is hardly possible. Of course, we may not see the new models, but so called Jordan retro shoes will always be available.

For example, Air Jordan II was retroed in 1996 and re-retroed in 2001 and also made a boost. But probably, the most luxurious model is Air Jordan III. The new Jumpman logo, an elephant print trim and tumble leather. All these make this model look gorgeous and first-rate. Michal Jordan said that this model has always been his favorite one among the great diversity of popular Jordan shoes.

But at the beginning the Air Jordan shoes III had poor sales, notwithstanding the excellent promotion. however, afterward, when this model was re-retroed it can cost over 300 dollars. In 2007 the "Fire Red" III's were released as well as exclusive color scheme of Air Jordan shoes III where solid black and white predominated. Both these colors symbolize the nicknames of our famous basketball player - pure money and black cat.

Probably, due to such outstanding person, Nike continues to earn profits for this goods, because even after retirement Michael Jordan has remained one of the most reliable persons in the world of sport!